I think I figured out why our blog did not have the same sort of self-styled malaise in July that for which we are in presently.
And it all stems from two words. “Who’s Hack?”
This tournament format of who is awful in the ESPN cult of personality was like a Phoenix, starting strong, and ultimately petering out at the end, when computer problems and a lack of caring had Stephen A. Smith become the winner that nobody knew about.
But that was not to say that I had a problem as to why ESPN made their Who’s Now. Far from it. At that point in the year, you could only have so many baseball highlights and dudes who show off their wanger calling once-proud jornalists the Cryptkeeper. You need timefiller like a blog needs spacefiller.
The how was awful, but the why was defensible.
Which brings us to “The Greatest Highlight.” It’s post Super Bowl, pre-Spring Training, March Madness, and NFL Combine. It’s a down time for sports. Notice how many videos your average sportsblog is putting up this month?
So, ESPN is trying a sequel to “Who’s Now?” in an effort to get you, the viewer to vote for more crap that’s ultimately meaningless. It’s some of sports greatest moments, in tournament form. Because clearly, America loves shit in bracket form. On its premise? It’s bad, but again I can defend it.
On execution? [shout out to Awful Announcing]
Chris. Fucking. Berman.
This is why ESPN needs a Stalin style purge of it’s top named talent. Would you think that Van Peezy would be dignified on this? What of John Buccigross? They would be great.
But until someone decides to take Chris Berman behind the barn and mercifully put two in the dome, this will be a problem for all of ESPN’s “Special Filler.”
Nobody will admit to watching it.
P.S. Point of fact regarding Berman? My mom hates him. Thinks he’s self-absorbed. And my mom’s a Baby Boomer.
Yeah. Chew on that.